Marketing and Smart Technologies by Unknown
Author:Unknown
Language: eng
Format: epub
ISBN: 9789811515644
Publisher: Springer Singapore
Analysis/Tests
Description
Software
Cronbach’s Alpha
Measure of scale reliability
SPSS
One-Way Anova
Determine whether there are any statistically significant differences between the means of two or more independent groups
Multiple regression
Use to predict a dependent variable based on multiple independent variables
Pearson’s correlation
Determine the degree of relationship between two variables
Sobel test
Determine the statistical significance of mediation effect
The calculation for the Sobel test QUANTPSY.ORG)
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